Wired News in Want a Coke With That Railgun?:

Yet in-game ads remain a relatively untapped opportunity. But not for long: Panels with leading experts on the subject drew standing-room-only crowds throughout the expo as industry types eyed their prospects.

In-game ads in 2003 were worth a mere $30 million, compared to roughly $8.5 billion spent on internet advertising, Goodman said. But this year, that number will rise to $71.9 million, and by 2009 it will skyrocket to $562.5 million, he said.

„There’s a tremendous opportunity here for ads in video games,“ said Goodman.

Ok, verhindern kann man es nicht, aber ich hoffe, daß die verantwortlich damit umgehen. Und spätestens dann, wenn Testmagazine einen Spamfaktor bei der Bewertung eines Games einführen, werden sich die Werbe- und Spielermacher vorsichtiger zeigen.

via O’Reilly Radar