{"id":63,"date":"2005-05-23T11:24:09","date_gmt":"2005-05-23T09:24:09","guid":{"rendered":"http:\/\/s656050976.online.de\/gamersliving\/wowblog\/2005\/05\/23\/werbung-in-spielen\/"},"modified":"2005-05-23T11:25:29","modified_gmt":"2005-05-23T09:25:29","slug":"werbung-in-spielen","status":"publish","type":"post","link":"http:\/\/www.gamersliving.com\/wowblog\/2005\/05\/23\/werbung-in-spielen\/","title":{"rendered":"Werbung in Spielen"},"content":{"rendered":"<p>Wired News in <a href=\"http:\/\/www.wired.com\/news\/e3\/0,2879,67592,00.html\"><em>Want a Coke With That Railgun?<\/em><\/a>: <\/p>\n<blockquote><p>Yet in-game ads remain a relatively untapped opportunity. But not for long: Panels with leading experts on the subject drew standing-room-only crowds throughout the expo as industry types eyed their prospects.<\/p>\n<p>In-game ads in 2003 were worth a mere $30 million, compared to roughly $8.5 billion spent on internet advertising, Goodman said. But this year, that number will rise to $71.9 million, and by 2009 it will skyrocket to $562.5 million, he said.<\/p>\n<p>&#8222;There&#8217;s a tremendous opportunity here for ads in video games,&#8220; said Goodman. <\/p><\/blockquote>\n<p>Ok, verhindern kann man es nicht, aber ich hoffe, da\u00c3\u0178 die verantwortlich damit umgehen. Und sp\u00c3\u00a4testens dann, wenn Testmagazine einen Spamfaktor bei der Bewertung eines Games einf\u00c3\u00bchren, werden sich die Werbe- und Spielermacher vorsichtiger zeigen.<\/p>\n<p>via <a href=\"http:\/\/www.wired.com\/news\/e3\/0,2879,67592,00.html\">O&#8217;Reilly Radar<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wired News in Want a Coke With That Railgun?: Yet in-game ads remain a relatively untapped opportunity. But not for long: Panels with leading experts on the subject drew standing-room-only crowds throughout the expo as industry types eyed their prospects. In-game ads in 2003 were worth a mere $30 million, compared to roughly $8.5 billion [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-63","post","type-post","status-publish","format-standard","hentry","category-offtopic"],"_links":{"self":[{"href":"http:\/\/www.gamersliving.com\/wowblog\/wp-json\/wp\/v2\/posts\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gamersliving.com\/wowblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gamersliving.com\/wowblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gamersliving.com\/wowblog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gamersliving.com\/wowblog\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":0,"href":"http:\/\/www.gamersliving.com\/wowblog\/wp-json\/wp\/v2\/posts\/63\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.gamersliving.com\/wowblog\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gamersliving.com\/wowblog\/wp-json\/wp\/v2\/categories?post=63"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gamersliving.com\/wowblog\/wp-json\/wp\/v2\/tags?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}