Joi Ito gehört zu einer der schillerndsten Wirtschaftsfiguren weltweit. Er hat seine Kohle – Hans im Glück – in der New Economy gemacht und sitzt heute mitunter in der ICANN (Internet Corporation for Assigned Names and Numbers). Ok, und? Er zockt WoW. Ok, na und erneut, er ist reich und zockt halt, so what. Er ist ein Geschäftsmann, also wendet er das, was er in der Realität gelernt hat, auch im Spiel an. Wie?

Well, if you eat a Savory Deviate Delight, you randomly turn into a ninja or a pirate.
So what? Well, it’s cool. There are only a few people who are able to create these things so you rarely see ninjas or pirates running around. When I board the boat to sail to another continent or am in a group raiding a dungeon, I often transform into a ninja. To many people, I am the first ninja they have ever seen in the game. I then give everyone who wants one, their own fish. Soon we have a funny party of ninja and pirates. Why do I do this? Marketing. I sell Savory Deviate Delights at the auction house and I have a feeling this marketing increases demand. You can buy a stack of 20 of these for your next party in the Darkmines for a mere five gold or so. (The market price of the recipe is about 50 gold and about 0.1% of beasts in the Barrens carry it.)

Aber auch sonst liest sich sein WoW Bericht ganz nett >>